FunnelMcQueen
Free Checklist · For General Contractors

The 21-Point Website Audit

Find Every Reason Your Website Isn't Booking Jobs.

Most contractor websites quietly leak jobs, a slow page here, a hidden phone number there. This is the exact 21-point inspection we run before rebuilding a site. Run it on yours in 10 minutes and see every leak, in plain English.

  • 21 checks across speed, trust, mobile & getting found
  • Plain yes/no items, no tech knowledge needed
  • Instant download, straight to your inbox

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What's Inside

21 checks. 5 inspection stations. Zero jargon.

01

The First 5 Seconds

  • It's obvious what you build, and where, in one glance
  • Your phone number is visible without scrolling
  • The page loads before an impatient visitor bounces
  • The headline speaks to the job, not just your company name
02

Built to Be Trusted

  • Real photos of your real work, not stock images
  • Reviews or testimonials are on the page, not buried
  • License, insurance, and years in business are stated
  • Your service area is spelled out clearly
03

The Path to a Phone Call

  • A single, obvious primary action repeats down the page
  • Tap-to-call works on mobile in one thumb press
  • A short contact form sits above the fold
  • No dead ends, every section points toward contact
04

Mobile & Speed

  • Designed mobile-first (that's where your leads actually are)
  • Buttons are big enough to hit without zooming
  • Loads in under 3 seconds on a phone signal
05

Getting Found

  • Your Google Business Profile is claimed and complete
  • Pages target the towns and services you actually want
  • Google can find and index every page
  • Titles and descriptions are written for clicks
  • Fresh proof (recent jobs/reviews) keeps the site alive
  • One clear next step for anyone who's ready to hire

Want the whole thing?

Grab all 21 points as a printable checklist, free.

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Why We Made This

“We built this checklist for our own clients before every rebuild. It's the fastest way to see what a website is costing a contractor, so we're giving it away.”

The FunnelMcQueen Team

Quick questions, answered

Is this really free?+

Yes, completely. It's the same checklist we run before rebuilding a contractor's site. We're sharing it because the contractors who find it useful are exactly the ones we'd want to work with later.

Do I need a website already?+

No. If you have one, use the checklist to audit it point by point. If you don't yet, use it as the blueprint for what to build (or send it to whoever builds it for you).

Will you spam me?+

No. You'll get the checklist immediately, plus the occasional practical tip on turning your site into booked jobs. Unsubscribe in one click, anytime.

How long does it take to use?+

About 10 minutes to run your site against all 21 points. Each item is a plain yes/no, no jargon, no tools to install.

See what your website is really costing you.

Ten minutes with this checklist can uncover the exact reasons the phone isn't ringing. Get it free.

Send Me the Free Checklist